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The Advantages of web Design and Online Marketing for Businesses.
When you have a website you will want people to find your page and the only way to do it is to optimize your site with the right phrases and words so that when people are in the search engine they are able to spot your page.
Once Google realizes that the page is relevant to the search queries that people are using, they will index your page for that certain keyword that is being used, so that when someone else comes to search a product with the same keyword they will find your site.
Create SEO title tags and keywords that are simple and straight forward for all your web pages since this is what will tell the searchers and Google what your site is all about and this is one of the easiest thing you can do to improve the rankings of your page.
The first thing is to start with the location that you want to target, then add the keywords and then end with your company name and ensure you have not exceeded 55 characters in your title tags because if you do Google will think you have made a duplicate of a page, creating a unique titles what matters.
SEO and the right keywords is the only way that you can get your page to be indexed by Google, once you have attained that it becomes very easy to be visible in the search engine and this automatically ranks your page high.
Whenever you are selling products and services make use of keywords that will be used by people when they are probably looking for something, this makes your page to get more focused and be more relevant to searchers, that way Google goes ahead and places you in front of your competitors of those pages that are unclear, confused and worse.
The Meta descriptions are the short two descriptions that shows up in your business page and they are not recognized by Google as ranking factors because the main use of a website is not just for ranking but to make sure you achieve great leads.
Keep your meta descriptions short and precise and not to exceed 140characters because they only should have the company name the location you are targeting, key word targeting and call to action.
As much as meta descriptions will not make your page to rank higher, Google stores information depending on the behavior of your page, if your site is getting more clicks, Googles will see it is relevant and therefore you will climb to the top also ensure you page has headers and header tags and this helps Google users know what your page is all about.